![]() In India, newspapers are growing, and so is digital media, according to the Indian Readership Survey. In 2011, Indian media consumption grew by 3.2 NewsHunt has a significant potential customer base to tap. In English, I respond differently because there is implied intimacy in Marathi for me.” “Someone asks ‘kasa ahe?’ in my script, my language, versus ‘how are you’ “When you read something in the language you grew up talking, it’s very appealing,” he said. Umesh Kulkarni, an engineer at NewsHunt, and who studied Marathi, the language of his native state of Maharashtra, sees an emotional pull on customers in the product. Languages eight to nine times as frequently as English content. In December of 2013, NewsHunt began offering its readers a selection of 10,000 books, adapted for mobile reading, in nine Indian languages and English.īut Virendra Gupta, the chief executive officer of Verse, said that while 70 percent of its users are bilingual - accessing newspapers in both English and an Indian language - they tend to read Indian Population - 74 percent of India, according to the latest census. It was started in 2009 by its parent company, Verse Innovation, to serve the growing literate ![]() NewsHunt, which can be accessed on smartphones, delivers 100 newspapers and 10,000 books in 11 Indian languages and English. In Uttar Pradesh - all are customers of a mobile news application trying to tap into a growing market of online Indian-language readers. MUMBAI - A call center worker far from his native Hyderabad a Chennai-based developer checking out e-books in Tamil and a young, homesick cab driver in Mumbai who keeps track of comings and goings in his village ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
January 2023
Categories |